Besides, blogs, articles, web sites, etc… an employee of mine has recommended several excellent books dealing with social media. Groundswell by Charlene Li and Josh Bernoff (both from Forrester Research) was the first and I found it very insightful. Tipping Point by Malcolm Gladwell want another.

Locally Thomas A. Shakely has tremendous insights and ideas about how social can, and should be, used to be effective. He presents some of his thoughts in “Where Social Vitality Comes From.” Worth the read if you have any plans to be using social media as an effective tool at work, in your church, in your life, at your non-profit, etc…